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Message Appeals on an Instagram Account Promoting Seat Belt Use That Attract Adolescents and Young Adults: Elaboration-Likelihood Perspective Study

Message Appeals on an Instagram Account Promoting Seat Belt Use That Attract Adolescents and Young Adults: Elaboration-Likelihood Perspective Study

Despite improvements in vehicle safety, motor vehicle crashes remain a major public health concern and a leading cause of death in the United States (Centers for Disease Control and Prevention) [1]. While there has been an overall increase in seat belt restraint use, accompanied by a decrease in unrestrained fatalities, 49% of motor vehicle fatalities involve unrestrained occupants (National Center for Statistics and Analysis) [2].

Ni Zhang, Stacy A Drake, Kele Ding

JMIR Form Res 2020;4(9):e16800