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An Avatar-Led Web-Based and SMS Text Message Smoking Cessation Program for Socioeconomically Disadvantaged Veterans: Pilot Randomized Controlled Trial

An Avatar-Led Web-Based and SMS Text Message Smoking Cessation Program for Socioeconomically Disadvantaged Veterans: Pilot Randomized Controlled Trial

Karekla et al [32] developed the first web-based ACT program designed for smokers at all stages of readiness to quit. The foundational avatar-led ACT program, Flexiquit, was innovative in its use of gamification, persuasive technology, and avatar coaches to motivate user interaction [39]. Flexiquit was evaluated in 105 university student smokers in Cyprus, aged 18 to 28 years (mean 22.50, SD 2.56 years; 45 females).

Jaimee L Heffner, Megan M Kelly, Erin D Reilly, Scott G Reece, Tracy Claudio, Edit Serfozo, Kelsey Baker, Noreen L Watson, Maria Karekla

JMIR Form Res 2023;7:e44503