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Men’s Responses to Online Smoking Cessation Resources for New Fathers:  The Influence of Masculinities

Men’s Responses to Online Smoking Cessation Resources for New Fathers: The Influence of Masculinities

While Oliffe et al have suggested that Google and You Tube analytics are useful for monitoring the general traffic to men-centered health websites and specific online content [28], there is a need to provide greater empirical assurances about the tangible benefits derived by end-users. Based on the findings from the current study, we suggest 2 key considerations in designing evaluation strategies for men’s Web-based SC interventions.

Joan L. Bottorff, John L. Oliffe, Gayl Sarbit, Mary Theresa Kelly, Alexandra Cloherty

JMIR Res Protoc 2015;4(2):e54