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Analyses revealed statistically significant differences, showing that engagement by likes was higher for posts using #theblackmancan (median 1671) compared with engagement scores of posts only using #blackboyjoy (median 140, P
Median engagement scores for posts containing race and gender variables in this analysis (N=500 unless otherwise noted).
a Significant at P
b Significant at P
Kruskal-Wallis H tests showed significant differences in engagement via comments (χ27=15.961, P=.002) for the attire type variable
JMIR Form Res 2022;6(8):e34044
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