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How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit
The buyer persona concept was designed specifically for digital marketing strategies and is linked with the concept of the buyer persona spring, as outlined by Heinze et al [1]. Buyer personas can also be applied within the health domain and are useful for marketing health-related initiatives.
JMIR Form Res 2022;6(11):e41489
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