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The Use of Travel as an Appeal to Motivate Millennial Parents on Facebook to Get Vaccinated Against COVID-19: Message Framing Evaluation

The Use of Travel as an Appeal to Motivate Millennial Parents on Facebook to Get Vaccinated Against COVID-19: Message Framing Evaluation

Additionally, a recent paid digital marketing campaign conducted by the CDC, Arshanapally et al [8] demonstrated that Facebook serves as an effective platform to reach parents of young children with public health messages. Throughout the pandemic, government and public health agencies have used social media to communicate vital health information, such as the importance of getting vaccinated against COVID-19.

Suraj Arshanapally, Tiearra Starr, Lauren Blackmun Elsberry, Robin Rinker

JMIR Form Res 2023;7:e43720