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Effects of a Social Media Intervention on Vaping Intentions: Randomized Dose-Response Experiment

Effects of a Social Media Intervention on Vaping Intentions: Randomized Dose-Response Experiment

Similar to a pilot study reported by Tulsiani et al [14], we worked with Virtual Lab to implement the study and collect data [25]. The study team created a Facebook business account called “Digital Health Research” to recruit participants and manage data collection and a second account, “Consumer Consciousness,” to run the target advertisements on the enrolled participants’ Facebook and Instagram news feeds.

William Douglas Evans, Jeffrey Bingenheimer, Jennifer Cantrell, Jennifer Kreslake, Shreya Tulsiani, Megumi Ichimiya, Alexander P D'Esterre, Raquel Gerard, Madeline Martin, Elizabeth C Hair

J Med Internet Res 2024;26:e50741