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Similar to a previous RCT study reported by Evans et al [15], we worked with Virtual Lab to implement the study and collect data The study team created a Facebook business account called “Digital Health Research” to recruit participants and manage data collection, and a second account, “Consumer Consciousness,” to run the target advertisements on the enrolled participants’ Facebook and Instagram newsfeeds. The recruitment ads were served to people aged 18-24 years and located in the United States.
J Med Internet Res 2025;27:e72002
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This approach was based on the work of Evans et al [26] and others that suggest “[h]ealth branding determines behavioral choice by building consumer relationships and identification with health behaviors and their benefits.” As the nature of this study was exploratory, we used qualitative methods to gain insight into content and features that would appeal to potential users, preferred content delivery methods, and feedback on app content and prototypes.
JMIR Form Res 2025;9:e67284
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A Digital Pornography Education Prototype Co-Designed With Young People: Formative Evaluation
JMIR Form Res 2025;9:e65859
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