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Research Dissemination Strategies in Pediatric Emergency Care Using a Professional Twitter (X) Account: A Mixed Methods Developmental Study of a Logic Model Framework

Research Dissemination Strategies in Pediatric Emergency Care Using a Professional Twitter (X) Account: A Mixed Methods Developmental Study of a Logic Model Framework

increase awareness (BG) Encouraging researcher engagement (AT, V1) Becoming aware of new publications (AS) Anticipating events or bursts of demand (AE) Establishing credibility on Twitter (AP) Assumptions Peer review of tweets for credibility or trustworthiness (H) No gold standard for analytics makes measuring impact or effectiveness difficult (N) Inputs Incorporation of best Twitter practices from the marketing world for visibility and engagement (AQ) Working with and managing expectations from stakeholders (W)

Gwendolyn C Hooley, Julia N Magana, Jason M Woods, Shyam Sivasankar, Lauren VonHoltz, Anita R Schmidt, Todd P Chang, Michelle Lin

JMIR Form Res 2025;9:e59481