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Research Dissemination Strategies in Pediatric Emergency Care Using a Professional Twitter (X) Account: A Mixed Methods Developmental Study of a Logic Model Framework

Research Dissemination Strategies in Pediatric Emergency Care Using a Professional Twitter (X) Account: A Mixed Methods Developmental Study of a Logic Model Framework

This finding reinforces the cross-disciplinary principle that “content is king” in digital communication environments. Our steady follower growth throughout the 4-year study period validates this content-focused strategy. Importantly, our follower demographics reveal that emergency physicians constitute nearly half of our audience, confirming an effective reach of our targeted professional community and suggesting a successful implementation of our dissemination approach.

Gwendolyn C Hooley, Julia N Magana, Jason M Woods, Shyam Sivasankar, Lauren VonHoltz, Anita R Schmidt, Todd P Chang, Michelle Lin

JMIR Form Res 2025;9:e59481