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An Informatics-Based, Payer-Led, Low-Intensity Multichannel Educational Campaign Designed to Decrease Postdischarge Utilization for Medicare Advantage Members: Retrospective Evaluation

An Informatics-Based, Payer-Led, Low-Intensity Multichannel Educational Campaign Designed to Decrease Postdischarge Utilization for Medicare Advantage Members: Retrospective Evaluation

event Medical and administrative claims Daily list of acute inpatient stays Precertification vendor data Provider information Plan benefit structure Member-centric content (see messaging content below) Machine learning to optimize member’s channel preferences Just-in-time messaging Tailored content (see messaging content below) Channels informed by member permissions Variable; often single channel Multichannel (eg, email, direct mail, SMS, and IVRa) approach Provider (PCP)b fax notifications None Within 15 d

Danica Fernandes, Elise Kokonas, Jai Bansal, Ken Hayashima, Brian Hurley, Annabel Ryu, Snehal Mhatre, Mohammed Ghori, Kelly Jean Craig, Amanda L Zaleski, Lily Vogel, Alena Baquet-Simpson, Daniel Reif

JMIR Hum Factors 2025;12:e63841