Lifestyle factors like physical activity (PA) have a profound impact on human health. Hence, national and international public health authorities publish guidelines on these factors. Concise, easy-to-understand, actionable, and accurate public health messages derived from these extensive guidelines are desirable to improve their communication to the general public [1]. The simple three-line verse “Eat food. Not too much. Mostly plants” [2] sets an example here, providing a simplified summary of dietary guidance. To date, no similar slogan exists to summarize PA guidance. We aimed to close this gap and derive such a slogan for PA, based on, but not limited to, the 2020 PA guidelines of the World Health Organization [3]. In a second step, we aimed to design an appealing infographic to visualize the recommendations and support their use in PA campaigns.

Ultimately, the discussions resulted in the final slogan: “Move–Mix it up–Make it fun.” Beyond meeting all of the above criteria—most importantly, being in line with current scientific evidence [3-9]—it allowed us to use an alliteration, which is a powerful linguistics tool [10]. The accompanying infographic is shown in Figure 1.

The present work presents a three-line verse that summarizes contemporary PA guidance—“Move – Mix it up – Make it fun.”—and an accompanying infographic that visualizes its contents.

Our slogan is in line with the current scientific literature on PA for health. Its first line, “Move,” encourages any type and amount of PA and therefore focuses on the great benefits that can be gained by going from no PA to some PA [3,4]. This acknowledges that health-promoting PA can also be done outside of the exercise domain (eg, active transport) [3], many different activities confer health benefits [3,8], and even light-intensity and lower volumes of PA can have substantial health benefits [3,6]. The second line gets more granular since it advises individuals to “Mix it up” and therefore include variation in their PA. This pertains primarily to the recommendation to engage in a combination of aerobic PA (eg, running, cycling) and muscle-strengthening activities (eg, resistance training) [3]. The third line, “Make it fun,” emphasizes the relevance of finding and engaging in activities and contexts (eg, those involving social interaction) that one personally enjoys. Unlike the preceding statements, this one is not a PA recommendation in itself, but rather a behavioral strategy designed to support the long-term maintenance of PA [9].

Our work illustrates the potential of combining large language models with human expertise for creating public health PA messaging. Yet, there are also limitations. First, our slogan is only one potential way of summarizing PA guidance; by taking a meta-level approach, specifics from PA guidelines were not incorporated. Second, this report presents an initial step. The effectiveness of the slogan and the accompanying infographic in changing PA attitudes, intentions, or behavior has not been tested yet; the present work serves as the basis for such future investigations.

After future evaluation, the slogan “Move – Mix it up – Make it fun.” may be used as a concise, memorable, easy-to-understand, and scientifically accurate tool to communicate actionable PA advice to the general public, for example in social media campaigns or related public health messaging—especially when longer messaging is not feasible or desired.